Sum of 7: Projection Mapping is Good
Detail had the pleasure of joining the Media Merchants’ crew downstairs last Friday, as they celebrated the final coat of paint on a changing office space. The stand out feature of the evening was the impressive wall mural that spanned the length of the room, which was collaboratively created by artist Luke Ramsey and AKA, also located in our building.
I loved the concept. In its abstract form, it really gave onlookers the opportunity to ponder and interpret the message – a message of allowing ideas to take less obvious forms, while giving them time to fully develop and be carefully executed.
Furthermore, I really appreciate Media Merchants’ ability to seamlessly create synergy between traditional artwork and the digitization of today’s visual communication. I left inspired and scouring the web for some of the coolest and creative executions of 3D Projection Mapping. For your viewing pleasure:
Hot Wheels Secret Race Battle at Circular Quay on the Customs House in Sydney
By advertising agency Muse Amsterdam
Alienwares projection mapping event.
Vienna Now Never Night
Lumiere Festival in Lyon projection map
By 1023 Architecture
Anniversary City Sugarland, Texas. New Years Eve 2010.
BMW’s “Joy is”
Audi A1 Car Projection Mapping