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Sum of 7: Projection Mapping is Good

Detail had the pleasure of joining the Media Merchants’ crew downstairs last Friday, as they celebrated the final coat of paint on a changing office space. The stand out feature of the evening was the impressive wall mural that spanned the length of the room, which was collaboratively created by artist Luke Ramsey and AKA, also located in our building.

I loved the concept. In its abstract form, it really gave onlookers the opportunity to ponder and interpret the message – a message of allowing ideas to take less obvious forms, while giving them time to fully develop and be carefully executed.

Furthermore, I really appreciate Media Merchants’ ability to seamlessly create synergy between traditional artwork and the digitization of today’s visual communication. I left inspired and scouring the web for some of the coolest and creative executions of 3D Projection Mapping. For your viewing pleasure:

Hot Wheels Secret Race Battle at Circular Quay on the Customs House in Sydney

By advertising agency Muse Amsterdam

Alienwares projection mapping event.

By Alienware

Vienna Now Never Night

Lumiere Festival in Lyon projection map

By 1023 Architecture

Anniversary City Sugarland, Texas. New Years Eve 2010.

BMW’s “Joy is”

By Publicis

Audi A1 Car Projection Mapping

By: Audi

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